This
is my idea for the first magazine advert I am making for the artist I am
inspiring to and referring to throughout this blog, this band is ‘The 1975’.
After looking at several different magazine adverts and looking into the genre
of Indie/Pop I came up with a final idea I then had to make on the computer.
Some
of the features I added include the bold title of the band and the song name
which is rather simple and stands out very well on the dark background, the
information text telling you that the song is out now, our record label, ITunes
logo so customers know where to get the song and 5 star ratings from 2
different newspaper companies which are all features I have taken from examples
online and used them to good effect for myself.
Some
of the key factors I considered to make the advert look fitting for the genre
was to make it black and white as these are common colours associated with
indie/pop for example the song we are re-creating ‘A Change of Heart’ is filmed
entirely in black and white therefore I wanted this to be the main feature of
the advert, as well as this I also needed an image for the base of the advert
which I could revert to black and white. The image I used was one I took myself
whilst on a visit in Finland which I particularly like and also feel it could
be used on my magazine advert as some magazine adverts and digipaks of the
Indie/Pop genre I looked at have empty but nice looking landscapes or nature
related landscapes on them hence my decision to use this image.
Billy Parker
This is my original idea for a magazine advert. I have chosen to use the rectangle which is iconic of The 1975 because I know that they have built an image around this rectangle design and I want to make our magazine advert recognisable to my target market. I have used simplistic fonts because it fits in with my research on indie magazine adverts as well as it fits in with The 1975's adverts. I chose to put the name of the artist on it's own at the top of the page because typically in the indie genre the bands are trying to gain exposure and so putting the name of the band at the top in order to try to catch the attention of consumers. I also have chosen to use a black background with white font because not only does it fit with the indie genre and the artist themselves, but it also links with some concepts of the song 'A Change of Heart' with there being conflicting themes throughout the song. On my magazine advert I have also chosen to not use any social media platforms as I believe it will cramp up the bottom of the page and it will mean that the simplistic and professional look will be lost. I also chose to use reviews on the magazine advert to try to sell the artist and single.
The image I have selected is of the character in the music video. I have chosen to do this contrary to the typical magazine adverts in the indie genre because I want our magazine advert to link with our video and digipak, and basically our whole music video is about the character. The photo I believe has significance to our video for a number of reasons. Firstly, it is a visual which you actually see in the video so people will be able to instantly relate the two. Secondly, the photo has a lot of significance to the character in our video. For example, there is a large amount of black taking up the screen which could connote how the character is in a dark stage in his life. There is only 3 forms of light, whcih are the lamp post, the speed limit sign, and the character's white shirt. I believe that there is a large amount of significance in this photo. we see the sign is in between the light and the character, which could have connotations of how there is danger in the character's life and how in order to get to nicer times in the character's life he will have to face the troubles. The character is facing away from both the light and the sign, which could represent how the character is trying to ignore the troubles in his life. The white of the character's shirt may be representative of how at heart the character is trying to do well and he is trying to do the right thing. White also connotes innocence, which could further represent how the character is young and isn't ready for the rest of the world which could be represented by all of the darkness in the photo.
Billy Parker
The image I have selected is of the character in the music video. I have chosen to do this contrary to the typical magazine adverts in the indie genre because I want our magazine advert to link with our video and digipak, and basically our whole music video is about the character. The photo I believe has significance to our video for a number of reasons. Firstly, it is a visual which you actually see in the video so people will be able to instantly relate the two. Secondly, the photo has a lot of significance to the character in our video. For example, there is a large amount of black taking up the screen which could connote how the character is in a dark stage in his life. There is only 3 forms of light, whcih are the lamp post, the speed limit sign, and the character's white shirt. I believe that there is a large amount of significance in this photo. we see the sign is in between the light and the character, which could have connotations of how there is danger in the character's life and how in order to get to nicer times in the character's life he will have to face the troubles. The character is facing away from both the light and the sign, which could represent how the character is trying to ignore the troubles in his life. The white of the character's shirt may be representative of how at heart the character is trying to do well and he is trying to do the right thing. White also connotes innocence, which could further represent how the character is young and isn't ready for the rest of the world which could be represented by all of the darkness in the photo.
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