Target Audience Brief

George Watkins

The music video and the genre of the music I feel have two different kind of target audiences as commonly the Indie/Pop genre is aimed at perhaps old teenagers and adults due to the kind of slow tempo and hidden meanings within the lyrics which I have certainly noticed after researching the The 1975 as a lot of their songs are written about drugs however when listening to the song you may not think this. As for our music video itself I think the target audience would be both males and females ranging in age of around 16 - 25 as in our music video the age of our actors fit within this age range and also a lot of people within this age range may do things that are seen in the music video for example going to house parties or going to the pub/ bar if you are over 18 meaning that they can relate to what is seen in this music video and can perhaps get into the kind of music making this age both males and females a good target audience for our music video.

When thinking about demographics and interests for the chosen target audience I couldn't think of a group or location that I would single out to target our music video at as I believe this genre isn't so much like rap or country music which may have more obvious demographic groups of different interests unlike Indie/Pop which is more of a wide spread genre that anyone anywhere may like.