New final cut music video

Here is our latest final cut. We have changed from our research and chosen to use performance shots - PLEASE VIEW THIS ON THE MEMORY STICK SENT TO THE MODERATOR!

Final Cut Music Video

Billy Parker

https://www.youtube.com/watch?v=jk6QUqG7FQ8

Final Magazine Advert

George Watkins

This is my final magazine advert which is the same as my third rough cut as I have made no improvements as my feedback from my third draft of my magazine advert suggested that no improvements could be made to effect the appearance and quality of the magazine advert.


To summarise on my magazine advert as you can see the main colours used on the poster are black, white and grey, the reason I have chosen these colours is because these are common colours used by The 1975 who are the band that we are using for inspiration when designing our media products and also our music video as we have made our music video to the song 'A Change of Heart' which is by The 1975, which you can see at the top of the poster as I have put into bold text the name of the band and the name of the song that I am promoting in this magazine advert.


As for some of the logo's at the bottom of the poster I have decided to include the record logo that we made in our group '25 records' to help promote our record label, I also have the iTunes logo to show the public where they can buy/ download the song/ album. I also have 4 social media account logo's, the reason I have done this is to give the work a more magazine advert type feel by using these logo's to promote the bands social media accounts and inform the public that they can follow the band on social medias such as Twitter and Facebook. Continuing on down the bottom of the poster I also have two 5 star ratings from newspapers as I have seen this used on magazine adverts I have seen when researching music magazine adverts and thought it would be a good feature to include to make my work stand out as an advert. Also I included a small bit of text down the bottom reading 'song available for download now' just simply to inform people that they can download the song and do not have to wait for a release date.


Finally the image used on my magazine advert which I changed the colour to from its natural colour to a black and white image, however the image which is my own did not have much relation to the music video so I added in figures of a man and a woman facing away from each other looking as if they are purposely ignoring one another, the reason I have added the figures in was to link the magazine advert to the music video as in our music video the main characters are a man and a woman who have a brief tale of love before falling out due to a secret being uncovered.


another few improvements I made were to make all logos in line which I have done however I have not put our record label logo in line with these logos as I want it to stand out and also make the size of the newspaper reviews bigger which I have also addressed.

Final Digipak

George Watkins

This is my final digipak made up of 4 different faces separated by a plain grey spine so that once the digipak is folded together it should like a CD case. To conclude on my final digipak it is quite clear I have used the same image for all 4 faces but of different colours, the reason I have done this is because I feel that it is simple but still looks good, the same image that appears on this digipak is also the same as the one on my magazine advert but of different colours, the reason I chose to use the same image was because I wanted to give the song/ album an identity or recognisable image which is why the same image has been used on both media products despite it differing slightly. Moving on to the back cover of my digipak which is the bottom left square, I have made the back cover of the digipak black and white to keep theme black and white theme associated with The 1975 and the indie genre. displayed on the back cover I have our record label in the bottom right corner for the same purpose as having it on the magazine advert, the promote our record label company, as well as this I have the list of all 17 songs on this album and also a bar code in the bottom left corner to give the work a digipak feel to it and make it seem as if you can actually buy it off the shelves. 

As for the front cover of my digipak which is the bottom right red square I went for a very plain approach to keep the main focus on the band name and the album name as this is what I want the customers to see at first sight so black text on a light red background stands out for people to see, I chose red for the front cover as this colour links well with genre of the music video I believe as in the video there is a romance between a man and a woman and red is a colour often associated with romance and love. The top right cover is a plain green, this face will be the inside face that is next to face where the CD will sit, I decided to keep this face plain as I didn't want to over complicate the digipak or make it look scruffy by adding unnecessary features, however I could attach something to this face such as a slip of paper with information on it e.g. the list of songs on the CD which many CD's cases do have for example this one here; 

The final cover I am yet to touch on is the one of which holds the CD on it, the CD will sit where the black circles are on the face, the reason I have added these black circles is to make it look like there a CD in the case as I want to show that the CD will have the image on it that it covers up from the background so the image in that face will look the same with and without the CD in it. 

Magazine Draft 3

George Watkins

I haven't made many changes to my magazine advert from my 2nd draft however I have made one slight change as one highly recommended improvement suggested to me was to try and relate the magazine advert to the music video as it didn't relate to the music video at all in terms of the images or text used other than the black and white colour scheme as we use black and white clips in our music video for flashbacks. To address this problem I have carefully edited in a male and a female figure and changed the colour of them to a solid black so they fit in with the colour scheme of the advert, the reason for me adding these figures in was because in our music video we have a male and a female character who are the main characters seen within the video. The reason for the man and woman standing back to back seeming as if they are ignoring each other also relates to a scene in the music video when the woman finds out the man is cheating on his girlfriend with her and she gets very angry and leaves the pub disgusted with the male character.

Billy Parker

This is my final magazine advert design. It has changed from my original idea in a few way, including changing the background from black to a pink sky. I chose this because I wanted to have a way to link the magazine and digipak and so I thought a good way to do this would be to use the same style images in the background on both. This is better than using black because if I used black it would be too similar to the band's actual work. The pink also is very feminine which is suitable for the album and also the character in our work.

I also have changed the centre image to black and white because not only is it a reference to the band themselves but also I think it contrasts nicely with the pink. The black and white can also be seen in our video as well as the photo is a scene in the video so the audience can relate all of the products together nicely. The black and white male praying is also a visual from my favourite music video 'Energy' by Drake and so shows influences from other medias, and possibly could attract the more mainstream audiences for young adults (Which I found out is the audience in my Drake - Audience Profile)

I also made the band's name larger because I thought my other magazine rough cuts seemed a bit too bottom heavy, and due to the nature of the album having such a long name there is not much I could change underneath, so I decided to make the band name bigger to try to even it out. Also I believe having the band name larger would jump out to audiences more and would attract a wider audience for the band.

I also changed the use of speech marks to forward and backward slashes, which is something the band used to use and so I wanted to make the magazine advert more recognisable to the fans of the band.

Digipak Draft 3

George Watkins

This is my final digipak, I have made one small change from my second draft in that I addressed some feedback I received that I could try and link my colour scheme used on my digipak to my music video, for example I have changed the orange face as this has no relevance to music video whereas the red does as red is often linked to love and our music video involves a love story between a man and a woman who are the main characters in our music video. Some final feedback on my final digipak was that people liked the colours used on it and all the colours work well with the texts on the digipak as the text does stand out despite being layered onto a colourful background. Final bit of feedback also included that the top two images need to be flipped 180 degrees otherwise when you fold up the digipak they will be upside down.

Rough Cut 2 and Feedback

George Watkins

This is our rough cut 2 which isn't a full music video but a big improvement from our rough cut 2.

feedback we received on this rough cut consisted of;

positive; nice range of shots used for example in the bathroom when the camera is being used as a mirror by both the male and female, good and clear narrative so far, good locations and lighting.

negative; complete the music video, the 180 degree rule was broken in the scene at the pub, add some transitions perhaps at the flashbacks to emphasise on the change in time, could any lip syncing clips be shown to try and show off editing skills and finally could the visual quality of the music video be improved in anyway.